Design · Brand · Product Management
Ian
Carr.

I make brands people believe in and products people come back to. From hospitalized kids to half a million monthly readers to a national EV network backed by eight automakers — this is the work.

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415K
Monthly visitors built at IONNA from zero
IONNA · 2024–Present
$28M+
Annual revenue platform led & grown
Scrum Alliance · 2020–2024
$154K
Creator campaign owned start to finish
Gamers Outreach · Jacksepticeye Partnership
6M+
Social followers grown in 3 years
Save the Children · 2014–2018
Brand StrategyIntegrated MarketingProduct ManagementCreative Direction
TL;DR
Executive Summary

Ian Carr is a senior brand, content, and creative leader with 15+ years building identities, digital products, and omni-channel campaigns for organizations ranging from global nonprofits to venture-backed startups. Currently serving as Head of Brand, Content, and Creative at IONNA — an EV charging network founded by BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota — he has operated at the intersection of strategy and craft throughout his career. His work spans brand systems, product management, video production, and growth strategy, with a track record of measurable, visible outcomes across every engagement.

Head of Brand, Content & Creative — IONNA 1,667× traffic growth — Scrum Alliance National EV brand launch — 8 OEM partners Brand Strategy Visual Identity Product Management Video Production Growth Strategy Agency Management Catapult/Epsilon · Snyder Group · 2009–2014
Career Overview
Quick-Scan Index
Click any row to jump to full case study ↓
Company Role Dates What I Did
IONNA
Head of Brand
Brand Strategy · Identity · Digital · Environmental
2024 – Present
Built the brand, content, and creative operation from zero for the EV charging network backed by 8 major automakers. Owned every customer-facing touchpoint from guidelines to physical signage.
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Scrum Alliance
Product & Content Lead
Content Strategy · Product Management · Editorial Design
2020 – 2024
Transformed a low-volume internal blog into a 500,000-visitor/month ed-tech training platform through a full digital transformation — content architecture, UX, brand identity, and editorial strategy rebuilt from zero.
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Gamers Outreach
Brand & Creative Lead
Brand · Marketing · PR · Talent Relations
2018 – 2020
Joined as the 3rd full-time hire and built the entire marketing department from zero — brand identity, video production, PR, and high-profile talent partnerships with gaming creators, NFL teams, and Xbox corporate.
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Save the Children
Creative Director → Director, Technology Innovation & Digital
Creative Direction · Technology Innovation · Digital Experience · Global Campaigns
2015 – 2018
Served as Creative Director for the brand department — overseeing all design, photo, video, and copy from in-person gala events to digital experiences, print campaigns across 15+ countries, and pioneered VR/360° donor storytelling.
 View ↓
Catapult/Epsilon & Snyder Group
Art Director & Digital Designer
Art Direction · Digital Design · Agency Creative
2009 – 2014
Art direction and digital design for Kellogg's, Subway, Mars, Gerber, GE Capital, and United Way — across digital, print, in-store, experiential, and broadcast channels at two full-service CPG agencies.
Agency
Point of View
A great brand answers the question every customer is quietly asking before they read a word: "Should I trust this?" A great product answers what comes right after: "Will this actually work for me?" My job is to make both answers obvious.
Featured Work — 2024–Present
IONNA — Head of Brand
Head of Brand, Content & Creative 2024 – Present Durham, NC

Juicin' Up
North America

IONNA set out to do what no EV charging brand had done: feel warm, nostalgic, and genuinely American. As Head of Brand, I own everything a customer sees — identity, guidelines, website, merch, social, video, and the physical Rechargery experience. Partnered with VML following a five-month competitive pitch.

Key Accomplishments
Brand system launched nationally in 2025 — covered by AdWeek, LBBOnline, MediaPost & CleanTechnica
Owned ionna.com, shop.ionna.com, @ionna.official social content, and YouTube — all brand touchpoints under one team
Brand guidelines built to scale across a national physical and digital footprint
Network scaled to 100+ live Rechargery sites and 1,000+ bays across North America
↗ ionna.com ↗ shop.ionna.com ↗ @ionna.official ↗ YouTube
IONNA Rechargery at dusk
iONNA logo
IONNA Rechargery aerial IONNA charge dispensers IONNA Rechargery interior lounge — retro orange velvet chairs, market, and branded wall mural
8
Founding automaker partners
100+
Live Rechargery sites
30,000
Chargers targeted by 2030
1,000+
Charging bays live or under construction
Website
IONNA.com Find a Rechargery map page screenshot
ionna.com — flagship digital presence
Every word, visual system, and brand expression flows from brand work my team owns — from the "Rechargery" naming to the warm nostalgic copy.
↗ Visit site
Merchandise
IONNA General Store
shop.ionna.com — brand merch store
The IONNA General Store extends the brand into physical goods — apparel, hoodies, outerwear, and road-trip essentials.
↗ Visit store
Social Media · Postcard Campaign
IONNA postcard — Greetings from Fruita, Colorado IONNA postcard — Proudly Chargin' Las Vegas Nevada
@ionna.official — Location-based postcard campaign
Each new Rechargery opening celebrated with a custom postcard — local flavor, retro illustration, and the IONNA brand voice. Brand strategy and creative direction from concept through execution.
↗ @ionna.official
Video Content
IONNA Official YouTube channel screenshot
IONNA Official YouTube — video storytelling
Brand storytelling and customer education — Rechargery tours, campaigns, and how-to guides.
↗ YouTube channel
Brand Guidelines · October 2024
The system built to scale a nation

Every rule, ratio, and typographic decision documented for a brand going from zero to a national network. Built through a five-month competitive pitch with VML. This is the infrastructure that makes IONNA recognizable at a Rechargery in Apex, NC or scrolling Instagram at midnight.

Ion Orange
#FF5C00
Soft Dark
#0C272E
Robin's Egg
#A1C6C2
Soft White
#F2E9DB
Logo System — 6 variations
iONNA primary logo
Primary
iONNA reversed
Reversed
iONNA one-color
One-color
iONNA pill logo
Contained wordmark — signage & labels
Type System — Swell + Satoshi
IONNA always appears in all caps. The uppercase i followed by a vowel can read as a lowercase l — all caps removes the ambiguity. Every rule has a reason.
LBBOnline · Apr 2025
IONNA Gives EV Charging Stations a Retro Appeal in New Campaign
AdWeek · Apr 2025
VML Wins Ionna Account to Challenge Tesla's Dominance
MediaPost · Apr 2025
EV Charging Brand Ionna Plays Up Nostalgia
CleanTechnica · Apr 2025
Cute, Quirky IONNA Consortium Brings Its A Game
Marketing Results
415K
Monthly website visitors
ionna.com — built from zero
800%
B2B lead pipeline growth
<25 → 200+ site-host leads/month
1M+
Earned media impressions
Launch day — coordinated across 8 OEM networks
95%
First-time plug-in success
Ford & Rivian OEM integration — industry benchmark
240kW
kW/bay/day utilization
Started at zero — 13 months ago
140
Sites open in ~2 years
On track to be 3rd largest DC fast charging network in the US
17K
Merch store sessions
shop.ionna.com — since launch
40%
Content production time saved
AI-powered system — 3x output volume
Case Study — 2020–2024
Scrum Alliance — 1,667× Growth
Digital Transformation & Content Lead 2020 – 2024
Scrum Alliance · Agile Matters Blog

From low-volume blog to 500,000-visitor ed-tech platform

300 → 500K monthly visitors 1,667×

Monthly views when I started. Monthly visitors when done.

A complete digital transformation — not just a redesign. Rebuilt content architecture, visual identity, editorial strategy, and UX from scratch to convert a low-traffic internal blog into a high-volume ed-tech training platform and Scrum Alliance's primary top-of-funnel growth engine.

Before — 300/month
Agile Matters before redesign
After — 300K/month
Scrum Alliance redesigned resources hub
1,667×
Traffic Growth
Monthly visitors grew from 300 to 500,000 — becoming the primary inbound channel.
Full
Editorial Redesign
Content architecture, visual identity, taxonomy, and UX rebuilt from zero for a national audience.
Top-of-Funnel
Engine
The platform became the primary top-of-funnel driver for Scrum Alliance's certification leads.
Platform transformation & content architecture
Rebuilt taxonomy, navigation, and UX from a single-column blog into a rich ed-tech destination — filterable by topic, format, and certification track.
Brand & visual identity system
Designed and implemented a new visual identity for the platform — aligned with Scrum Alliance's brand refresh with consistent type, color, and imagery standards.
Content strategy for organic growth
Developed editorial strategy driving organic search discovery — turning the blog from an internal resource to an industry destination.
5-part educational video series
Conceived and produced a five-episode series for Scrum Alliance's professional certification audience — scripted, directed, and delivered on brand.
Marketing Results
300K+
Monthly platform visitors
Scaled from ~300 — a 99,900% increase
$28M+
Annual revenue platform
Repositioned brand directly tied to revenue growth
35%
Renewal rate increase
Directly tied to video series launch (100K views)
42%
Engagement lift
AI-powered campaign system — 35% effort reduction
45%
Email list growth per year
Over two consecutive years — driven by platform content
20x
Win-back rate improvement
AI-assisted lifecycle campaigns & behavioral segmentation
25%
Enterprise revenue growth YoY
Fortune 500 co-branded programs & attribution frameworks
100K
Video series views
5-part educational series — tied to 35% renewal lift
Nonprofit Brand — 2018–2020
Gamers Outreach — Brand Identity & Partnerships
Gamers Outreach brand cover
Gamers Outreach logo
3rd Full-Time Hire → Marketing Dept. Lead 2018 – 2020
Gamers Outreach Foundation

Built the marketing machine behind a nonprofit helping hospitalized kids play

Gamers Outreach is a for-purpose organization restoring joy and normalcy in the lives of hospitalized children through gaming. Joining as the 3rd full-time hire, I built the entire marketing department from zero — establishing the brand, leading all creative production, standing up a PR function, and forging the high-profile partnerships that put the organization on the national map.

Key Accomplishments
Built the entire marketing department from zero as the 3rd full-time hire — strategy, brand, creative, and PR
Full brand identity & guidelines built from zero — logo, color, type, usage rules, and voice
Video production across multiple fundraising and awareness campaigns, end to end
PR and talent relations — partnerships with top gaming creators, NFL teams, and Xbox corporate
Scaled the organization's marketing presence from zero visibility to national recognition
Brand Positioning — Who We Are
Gamers Outreach brand positioning
Color System & Visual Identity
Gamers Outreach color system
Orange
#f5853b
Slate Blue
#374851
Black
#222222
Cloud Gray
#F1F4FA
Brand Identity
Logo System & Brand Guidelines
Full logo suite, color system, typography, clear space rules, and usage guidelines built from zero to ensure brand consistency across all channels.
Video Production
Campaign Video Content
Multi-campaign video production across fundraising and awareness initiatives — concepting, scripting, directing, and delivery for gaming communities and donors.
PR & Talent Relations
High-Profile Partnerships & Media
Led PR and talent relations — securing partnerships with top gaming creators, NFL teams, and Xbox corporate. Built coalitions that gave a small nonprofit national-scale reach and credibility.
Gamers for Giving 2019 — $637,311 Raised
The biggest event I've ever built — from brand to stage
Eastern Michigan University · Gaming creators, influencers & fans · Powered by Gamers Outreach
Gamers for Giving 2019 — arena full of gamers at Eastern Michigan University with Twitch scoreboard
The arena floor — hundreds of gamers raising $637K for hospitalized children
Gaming creators competing at the Gamers for Giving main stage
Main stage — gaming talent
Gamers Outreach team member celebrating with balloons and confetti
Celebration — end of event
Gaming creator visiting a hospitalized child with a Gamers Outreach GO Unit
The mission — what the fundraising funds
NFL · My Cleats My Cause Campaign
Gamers Outreach — NFL My Cleats My Cause Campaign ft. Denver Broncos

NFL · My Cleats My Cause Campaign — Partnered with the Denver Broncos and players Casey Kreiter & Joe Jones to spotlight Gamers Outreach during the NFL's national awareness campaign. One of the organization's highest-visibility PR moments.

Marketing Results
3×
Revenue growth in 18 months
$843K (2017) → $2.53M (2020)
$637K
Gamers for Giving 2019
Largest single event — gaming creator coalition
$154K
Jacksepticeye campaign
YouTube creator partnership owned start to finish
480%
Instagram growth
Creator program — 12M+ combined audience reach
300%
Donor & partner base growth
18 months — integrated campaign ecosystem
460+
Hospitals served internationally
Grew from 150 hospitals at start of tenure
3×
YouTube engagement growth
Gaming creator partnership program
20+
Fortune 500 sponsors managed
Including NFL teams, Xbox corporate, major gaming brands
Humanitarian Brand — 2015–2018
Save the Children — Omni-Channel Brand & Immersive Media
Creative Director → Director, Technology Innovation & Digital 2015 – 2018
Save the Children · Global

Every Last Child Deserves a Safe Place to Call Home

Joined as Creative Director — overseeing all design, photography, video, and copy across a global brand. Promoted to Director of Technology Innovation & Digital Experience, leading the organization's expansion into emerging platforms: VR/360° storytelling, livestream fundraising, gaming campaigns, and the digital infrastructure that aligned 36 international fundraising markets around a single brand system.

Scope of Work
Website redesign — before & after
Omni-channel campaigns — digital, print, social, email
Program photography & art direction
VR / 360° immersive donor video — pioneered for the org
Gaming & streaming fundraising campaigns
Print campaigns across 15+ countries
Program photography — girl on scooter at sunset
"A camera can't look away. And when you put a child in the frame with honesty and care, neither can the donor."
On immersive storytelling for Save the Children
Life Force gaming fundraising campaign
Life Force — Gaming fundraising campaign (Play. Stream. Vlog.)
TwitchCon share card
TwitchCon event creative
Homepage before
Website — before redesign
Homepage after
Website — after redesign
Become a Fundraiser redesigned
Become a Fundraiser — redesigned landing page
Insider Winter 2017
Insider newsletter — Winter 2017
Insider Summer 2016
Insider newsletter — Summer 2016
Urban Disadvantage
Urban Disadvantage — campaign redesign
Gaming Tuesday
#GamingTuesday social campaign
Email template
Email template redesign
Global campaigns
Global campaign creative — 15+ countries
Brand guidelines
Brand guidelines — visual identity system
120+
Countries reached through campaigns and brand work
VR/360°
Pioneered immersive video storytelling for donor engagement
Omni
Channel campaigns across digital, social, email, print, and video
Website Redesign
Full website and landing page redesign — homepage, Become a Fundraiser, and supporting pages.
Gaming Campaigns
Life Force, #GamingTuesday, and TwitchCon campaigns — connecting the gaming community to humanitarian fundraising.
Print & Email
Insider newsletters, global campaign creative across 15+ countries, email template systems, and print campaigns.
VR / 360° Video
Pioneered immersive video storytelling for donor engagement — putting people inside the story in a way no flat video could achieve.
Featured Campaigns
Save the Children — Most Shocking Second a Day

Most Shocking Second a Day — 80M+ views. Part of a global brand campaign I contributed to as part of the Syria advocacy push. The brand alignment, storytelling framework, and multi-country campaign infrastructure that made this possible was built by our team.

#7WordsForSyria Campaign
A campaign that earned Cristiano Ronaldo's public support

Conceived and led the #7WordsForSyria campaign — a social activation calling on public figures to speak up for Syrian children. The campaign earned celebrity engagement from Cristiano Ronaldo and generated international press coverage.

↗ Read coverage
Marketing Results
6M+
Social followers grown
2M → 6M+ in 3 years — 2% monthly growth rate
$9.5M
Gala fundraising — 2016
Full event design & creative direction
80M
Views — global campaign
"Most Shocking Second a Day" — campaign contributor
~20%
Donation conversion lift
UX optimization, A/B testing & immersive storytelling
36
Fundraising countries aligned
Global rebrand enabling consistent campaigns worldwide
25%
YoY campaign performance lift
Data-driven optimization across 6-person team
12+
Enterprise CSR partnerships
Global sponsors — millions in partner-matched funding
🏆
Global Digital Excellence Award
VR/360° immersive storytelling — 2017
Full Operating Range
What I Bring — The Full Stack

I don't just build brands — I build the systems, teams, and data infrastructure that make marketing a predictable growth engine. The range below spans from zero-to-one brand creation through full-funnel campaign operations, product delivery, and executive reporting. If you're looking for a VP of Marketing who can operate the whole system, this is what that looks like.

01
Brand & Creative Leadership
Zero-to-one brand creation, visual identity systems, brand guidelines, creative direction, environmental design, agency management. Launched IONNA nationally in under 6 months.
02
Integrated Marketing & GTM
Full-funnel campaign strategy, B2B, B2C, and DTC execution, go-to-market architecture, launch playbooks, OEM partner marketing, and cross-channel orchestration across paid, owned, and earned.
03
Product Management
Roadmap ownership, sprint facilitation, backlog management, UX alignment, and cross-functional delivery. Advanced Certified Scrum Product Owner (A-CSPO) — launched Scrum Alliance's first AI-enabled education product at 95% learner satisfaction.
04
Growth & Demand Generation
SEO architecture, content strategy, lifecycle marketing, lead generation systems (800% pipeline growth), email (45% YoY list growth), and top-of-funnel engine building — including 300K+ visitor platforms built from near-zero.
05
AI-Powered Marketing Operations
LLM-integrated content production, predictive audience modeling, automated campaign sequencing, A/B testing frameworks, and real-time KPI dashboards. 40% production time reduction, 3× output scale at IONNA. Certified AI & Agility Expert.
06
Performance Analytics & Reporting
GA4, Looker, Tableau, HubSpot, Salesforce Marketing Cloud. Built executive KPI dashboards tying brand and campaign performance to utilization, pipeline, and revenue — with weekly C-suite and OEM reporting at IONNA.
07
Content & Video Production
TV commercials, pre-roll, VR/360° immersive storytelling, episodic series (100K views), YouTube, social content — from concepting through execution and post-production. Won a Global Digital Excellence Award for VR storytelling.
08
Team Building & Org Design
Built marketing departments from zero (Gamers Outreach — 3rd full-time hire; IONNA — built cross-disciplinary team spanning creative, content, UX, social, video, and product marketing). 9-person team led at Scrum Alliance.
09
Partnerships & Fundraising
Enterprise CSR partnerships, creator & influencer programs (12M+ reach), OEM co-marketing, talent relations (NFL, Xbox, gaming creators), and fundraising campaigns — $9.5M gala, $637K Gamers for Giving, $154K Jacksepticeye campaign.
Industry Recognition
Awards, Speaking & Credentials
Industry Awards
EV Charging Brand of the Year — Nominee
2024
Scrum Alliance Innovation Award
2023
Save the Children Global Digital Excellence Award
2017 — VR/360° immersive storytelling
Speaking & Thought Leadership
Global Scrum Gathering — Speaker & Facilitator
2023
Global Scrum Gathering — Speaker
2022
Washington DC Innovation Summit — Speaker
2018
Save the Children Global Forum
DreamHack Sweden 2017 — Featured Brand Booth
Certifications & Credentials
A-CSPO — Advanced Scrum Product Owner Certified AI & Agility Expert Certified Agile Leader (CAL) Six Sigma Yellow Belt Google Analytics Certified HubSpot Marketing Certified Salesforce Marketing Cloud