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The Problem:

March 15th of 2018 marks the 7th year of the Syria War. How can we as an agency draw awareness and help support the causes out there trying to help Syrians.

The Solution:

Save the Children launched the #7WordsForSyria campaign to draw awareness through social media channels. We utilized channel specific as well as omni-channel campaign tactics to create a moment. We utilized digital and social infulencers including: Christano Ronaldo, Rachel Zoe, Topher Brophy, Martha De Laurentiis, Gil Dias, John Green, Michiel Huiseman and David Muir. The campaign yielded incredible results, many times over our average with nearly 6.5 million video views, 36,000 hashtag uses and over 25,000 new followers.

Highlights from influencer post 

Instagram/Facebook stories, seen below, drove the highest engagement and view rate

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