Ian Carr. Creative Strategist.
There is much more to design than a layout, a website, or even a logo. I learned years ago that design is an act of problem solving. When presented with a new project to design, either graphically or strategically, you must address the problem in order to find a solution. What do we need to accomplish? Who are we targeting? How can we acquire this group’s attention? How do we sell? There needs to be a strategy behind producing either a marketing piece, an advertisement, or an entire marketing campaign.
The design and marketing industry has been an integral part of my life for over 10 years. With my most recent role at Save the Children USA as the Acting Creative Director, and my role as the Associate Creative Director, I’ve been able to spear head breakthrough innovative projects that help fund our programs world wide. I have worked in market places doing everything from business cards, signs, websites, to entire marketing campaigns for companies like GE Capital, UnitedWay and Norwalk / Danbury Hospitals, financial boutiques, and automotive companies . Looking beyond what a client request, there should always be a purpose. I have been happy to provide design and creative direction for the New York City, Tri-State and Southwestern Connecticut region for years on end.
Get in touch:
Fairfield County, CT